I am a huge fan of marketing.
I earned a degree in Business Management and loved the courses I took in marketing! I remember one of the main commercials that got my attention. I was not a fan of this sport at that time, but no one could deny the effect of what this short commercial series achieved. Here are some of the effects of what this marketing series did achieve. Increased market share of athletic shoes from 18% to 43% and sales from $877M to $9.2B (yes that is B for billion)! People would line up for $150-$200 shoes like they do for the new iPhone today! People wanted to be this person, fly like this person and play like this person! Have you figured out the campaign? Continue reading Do it anyway.
We all have them. Every day, it seems is full of thousands of choices. Drive through has a mirage of choices to choose from. Go through the drive-through of your favorite coffee shop and see how things have changed. It used to be served black, with cream, or sugar or both. Now there are choices to skim, light on the foam, heavy on the foam… you get it; much more than your usual black with 2 creams and a sugar! Continue reading Choices
I struggled to sit down and write this post. As my initial post indicated, I am not one that enjoys this art and I contribute the delay to a case of the “I don’t-wannas” and procrastination brought on by hereditary conditions! Now, I know my Mom will be reading this and hopefully, she will deflect this to my Dad’s side of the hereditary contributions. It is likely she will read it before he will! Continue reading Bacon of Job
What in the world is “Biblical bacon?” I have to admit, I am one that admires the taste of food. If someone were to give me an option at a free meal, I would look for that close James Beard Award winner! My wife once had a conference in Denver where there was an event that spotlighted the world of bacon (and another certain beverage). Throughout the Mile High Stadium, there were different types of this golden goodness. Plain, infused with seafood, cooked into chili, dried into jerky or in the pork belly form. I know, I am starting to sound like Forrest Gump with shrimp! We are a family that likes bacon. It can have that ability to bring a meal together and come on, who doesn’t love the smell and taste of this goodness? Continue reading The Journey Begins