I am a huge fan of marketing.
I earned a degree in Business Management and loved the courses I took in marketing! I remember one of the main commercials that got my attention. I was not a fan of this sport at that time, but no one could deny the effect of what this short commercial series achieved. Here are some of the effects of what this marketing series did achieve. Increased market share of athletic shoes from 18% to 43% and sales from $877M to $9.2B (yes that is B for billion)! People would line up for $150-$200 shoes like they do for the new iPhone today! People wanted to be this person, fly like this person and play like this person! Have you figured out the campaign? Continue reading Do it anyway.