The Year in Reflection

What a year 2019 has been! I was self-employed with a great “gig” as a partner once called it. Selling compounded pharmaceuticals from home was flexible, profitable and allowed me time to devote to ministry and family. Then I became unemployed – got to love Florida and the right to work status! I then became partially employed to very under-employed to perfectly employed. This is the year I started as a vocational pastor. Snow Church Continue reading The Year in Reflection

Do it anyway.

I am a huge fan of marketing.

customers users color wheel

I earned a degree in Business Management and loved the courses I took in marketing! I remember one of the main commercials that got my attention. I was not a fan of this sport at that time, but no one could deny the effect of what this short commercial series achieved. Here are some of the effects of what this marketing series did achieve. Increased market share of athletic shoes from 18% to 43% and sales from $877M to $9.2B (yes that is B for billion)! People would line up for $150-$200 shoes like they do for the new iPhone today! People wanted to be this person, fly like this person and play like this person! Have you figured out the campaign? Continue reading Do it anyway.