As a guy who loves to eat hates to exercise this saying makes absolutely no sense to me! In my honest opinion, whoever said this originally needs a serious mental evaluation! I mean who wants to be put into pain? Anyone? So, I started to investigate where this little tidbit of crazy talk came from. A simple google search shows Jane Fonda made it popular in one of her workout videos in 1982. If one were to dig deeper, you may find out that Benjamin Franklin coined that phrase almost 300 years ago! I have heard it applied in business as well. Ever hear the phrase “it takes money to make money?” How about “feel the burn” that was later changed for a political slogan? Again, I think these are all crazy talk, don’t you?
Or are they?